Native Advertisement

With such an expanding media and advertising empire, it's not surprising that companies have found new and improved ways to put advertisements into our everyday lives. Native advertisement is basically ads that have been strategically placed online and have been integrated into a normal online platform. For example, you could see "Sponsored by Forever 21" on a website that is designed for teens and people looking for clothes. These advertisements are placed in a website that targets their target audience. The above native advertisement is by Taco Bell and is placed in a BuzzFeed article. It is placed very naturally in an article that many people read for entertainment and looks like it's an unintentional part of the article. The audience that usually reads BuzzFeed is a young and new crowd that reads it for entertainment and has free time to sit in a computer. Taco Bell wants to target and new and fresh audience because most of their customers and young. The caption for the article reads, "Some things are meant to be kept for yourself, just like the new Taco Bell Loaded Grillers...". It seems so integrated in the article and like it's not even an advertisement. Because it's so naturally placed in the article, it becomes naturally placed in the readers mind and becomes a normal part of their life.The tone of it is very happy and friendly. It's almost as if the author is talking to the audience in a personal and friendly way, thus increasing the appeal of Taco Bell. The article is fun and entertaining, thus Taco Bell is fun and entertaining. Then it shows how the loaded grillers are 99 cents, also an appealing offer. It is all placed right above the article and so it is the first thing that people read and think about. This advertisement is clearly a native advertisement because not many people would consider it a "normal everyday advertisement" and would not ignore it like they would with any other advertisement.