This blog post will be in the form of a letter to the CEO
of target regarding their new “trophy” T-shirts.
Dear Brian Cornell, CEO of Target,
Target has always been one of my
favorite shopping places. It’s affordable and of decent quality and I have
always appreciated your commitment to pleasing a wide variety of shoppers. With
that being said, I ran into a problem last Thursday. I was shopping through the
women’s section when I ran into a black T-shirt. On it in big letters was the
word “trophy” in all capital letters. At first I was confused as to what this
might mean. It could mean that the woman is precious and her own trophy.
Considering the fact that this is from your bridal line, I think there is
another meaning. You are relating to the woman as the man’s trophy, as his prize
and his inanimate object. Just with this one word, you have brought down the
worth and meaning of a woman significantly. She is no longer a strong and independent
woman. She is now in need of a man in order to increase her wealth and status. Mr.
Cornell, we women are not objects. We cannot be bought, sold, or disposed of. You
have easily demeaned us and objectified us. I would guess that there isn’t a
shirt in the men’s section with the word “trophy” or the words “bank” on them.
When young girls see this shirt, they will assume that their goal in life is to
please men and their worth is based on if they are pretty in a man’s arm. With
the amount of money your company makes, I would suggest hiring some intelligent
graphic designers for your new clothing. And let’s be real: if I were a trophy
wife, I wouldn’t shop at target.
No comments:
Post a Comment