FOA
Reflection
For
the first Further Oral Presentation, the possibilities were virtually endless. My
FOA analyzed how American Apparel, a clothing company, continuously used the
sexualization, objectification, and exploitation of women as an advertising technique.
American Apparel has hundreds of ads that focus on specific body parts, shows girls
in provocative positions, and does not bother censoring most of their
advertisements. The message that I was trying to get across with all this was
that these advertisements hold many unintended effects such as exposing women
to more violence, showing that women are only here to please men, and holding up
stereotypes about a women’s worth that have been prominent for centuries. I
decided to take a different approach when answering the unit question of, “what
does advertising reveal to us about society?” I decided to show many ads that
would make it seem like society is going nowhere, but in fact I believe that these
ads are the ones that show social progress because of all the controversy they
constantly receive. The four criterion that this FOA was graded on was Knowledge
and understanding of the text, organization, language, and understanding how
language is used. The main thing that I struggled with was being able to find
pictures that analyzed language well and being able to link the language with
my main topic question. I believe that I was able to use the language well and understand
that every sentence has a hidden meaning and I was able to communicate that
well. I do think that I could have talked about the language in relation to the
persuasive techniques we learned in class more (Ex: shock factor, pathos,
logos, etc). The techniques that I did discuss were affect transfer,
commodification of intimacy, ethos, logos, and I used trigger words several
times. With that being said, there were many instances where I could have used
them more effectively. Another weakness that I had was staying formal
throughout the entire presentation. There were many instances where I did not
use appropriate language or I could have been more formal with my wording. I
picked a topic that was tricky because it was time consuming to find ads that
incorporated enough language to analyze but was also school appropriate. I do
believe that one of my strengths was taking a different approach when answering
the unit question. Overall, I feel as if I had the potential to do a much
better job on my presentation but I am happy with the overall result. I feel as
if I did not say everything that I had intended to say but I also found myself saying
more things than I had written down. The message that I was trying to convey
was that American Apparel uses this exploitation of women to sell but it is not
completely accepted in society. I think I communicated this message
efficiently. Next time, I will make practicing my speech the main priority. I
found myself nervously looking down at my paper several times even though I knew
what I was supposed to say. I will also be aware of time constraints and have everything
I need to say in the required time. Overall, although I will set the bar higher
next time, I am proud of my work and how hard I worked on it.
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