Linguistic Imperialism and Pop Culture

Linguistic imperialism is the idea that a certain dominant language is being transferred onto other people due to current world demands that center around that language. From education to business to pop culture, the English language is rising to be the most dominant language on the world. Pop culture is currently known today to be in “English”. When someone is named an “international celebrity”, it is generally known that they are either from and English speaking country or they have been able to make international relations because they are proficient in the English language. For example, Lady Gaga is very well known in both English and non-English speaking countries. Ailee is an international Korean star but was actually born in Colorado and studied in the states her whole life. In that sense, the face of pop culture are English speaking stars, English songs, and English television. These are the celebrities and shows that children will grow up watching and admiring. In today’s society, the spread of pop culture is extremely quick and accessible. Children in India can watch an American movie online easily. The movie industry is generally known to be American and most movie theaters in the world carry English movies. For many foreign singers, incorporating English words and sentences into their songs is a very good way to appeal to a larger and more international audience. For a star to be able to be international and successful, they must have connections from other countries. The only way they can get these connections is by being able to speak English because they will not learn every single language in the world in order to have to reach out to a wider audience. Shakira, for example, began singing only Spanish songs in the beginning of her career. As she broadened her horizons, she found that in order to make it into the business, her songs must be in English. She is the international sensation that she is today because she was able to learn and communicate in English. By making pop culture dominated by English, it excludes many potential singers, movie stars, and directors. There could be a little boy who lives in Malaysia that has the potential to be the most influential and brilliant director, but without the English language, he could never put himself on an international scale.  With that being said, there are always rare occasions of barriers being broken. The most watched video on YouTube and the only video to ever be viewed 2 billion times is Gangam Style, a Korean song that only has 2 English words. The appeal of this song comes from the rather unique singer, catchy tune, and the exotic music video. But as I said before, that is a rare occasion. Pop culture is continually being dominated by the English language and as for now, it does not seem like that could change. While there are consequences, pop culture is meant to be taken lightly and so the fact that there is linguistic imperialism in pop culture does not pose any real threat on the world today.