Rationale

Within this propaganda poster we aimed to employ the three devices of glittering generalities, testimony, and plain folks. Testimony was utilized in the form of a quote given by George Washington which greatly appeals to the poster’s sense of ethos, giving it great credibility by reference of this significant historical figure. The quote mentions ‘every country’ which correlates to the large image centered in the poster. Next to the globe, glittering generalities were used in describing knowledge as a key to ‘global peace’ and is a tool of ‘power’. The poster then makes a call to action below with its main purpose of advertising the hashtag #knowledgeispower which gives readers more information about the organization. Finally, the poster employs the plain folk device by extending the ability to be knowledgeable to ‘everyone’, suggesting that all have an equal opportunity to learn more and transitively attain power. Throughout the poster, there are variations of font size and color, the most bolded and attractive being the term ‘Knowledgeable’ as that is the main learner profile that is drawn attention to. It is the only term in red font color and is the largest relative size on the page, making it very memorable for viewers.